About
Data
Creativity
Technology
We refine, integrate, and analyze DATA—the starting point for understanding consumers. We uncover the true insights hidden within. Consumer insights transform into powerful CREATIVITY in the hands of creatives. Then delivered to consumers through our TECHNOLOGY in the most effective and efficient way.
One of the World’s
Top Agencies
Cheil has maintained its position as the top agency in South Korea for over 50 years since its founding in 1973. We have expanded globally and grown into the world's 11th largest marketing agency, with 8,000 employees working across 56 offices in 48 regions and 9 subsidiaries.
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Biggest agency company
#11 (2025) -
Creative 100 Rankings
#12 (2024)
Full-service Marketing Agency
Cheil's business area encompasses the entire spectrum of marketing, from brand management to e-commerce, retail, exhibitions/events, and CRM. We provide all marketing services that drive brand growth.
- Advertising We consistently manage brand identity and messaging across ATL and digital channels based on strategy and branding. We plan and execute advertising and campaigns.
- .com We build and operate official websites and digital hubs for companies and brands. We deliver brand experiences through content and UI/UX optimization, and manage touchpoints integrated with marketing and commerce.
- CRM We operate personalized marketing, loyalty programs, and marketing automation based on customer data to strengthen customer relationships and enhance LTV (Customer Lifetime Value).
- E-store We plan, build, and operate online stores and e-commerce platforms. We generate and manage direct sales through product sales, promotions, and data-driven optimization.
- Retail We deliver brand experiences through offline stores and distribution channels, managing consumer touchpoints through visual merchandising (VMD), in-store promotions, and omnichannel integration.
- Exhibition & Event We plan and execute exhibitions, trade shows, brand events, and promotional activities to deliver experiential brand experiences. We implement engaging marketing that bridges offline and digital channels.
- Health & Wellness We provide specialized solutions for the healthcare and wellness industry. We create differentiated value in the healthcare market through brand strategy, content, communication, and platform development.
Trusted
by the
Best Brands
Our Leadership
Our Leadership
1991년 제일기획에 입사한 후 인터랙티브 마케팅 팀장, 애니콜 AP팀장, 전략기획팀장, 중국법인 담당 주재원 등을 지냈으며, 2011년 임원에 위촉된 후 중국RHQ장, 비즈니스 1본부장, 디지털부문장,
비즈니스 1부문장을 역임했습니다. 2023년 1월 제일기획의 13대 대표이사에 취임했습니다.