About

Creating Connected Experiences That Matter

Data
Creativity Technology

We refine, integrate, and analyze DATA—the starting point for understanding consumers. We uncover the true insights hidden within. Consumer insights transform into powerful CREATIVITY in the hands of creatives. Then delivered to consumers through our TECHNOLOGY in the most effective and efficient way.

One of the World’s
Top Agencies

Cheil has maintained its position as the top agency in South Korea for over 50 years since its founding in 1973. We have expanded globally and grown into the world's 11th largest marketing agency, with 8,000 employees working across 56 offices in 48 regions and 9 subsidiaries.

  • Biggest agency company
    #11 (2025)
  • Creative 100 Rankings
    #12 (2024)

Full-service Marketing Agency

Cheil's business area encompasses the entire spectrum of marketing, from brand management to e-commerce, retail, exhibitions/events, and CRM. We provide all marketing services that drive brand growth.

  • Advertising We consistently manage brand identity and messaging across ATL and digital channels based on strategy and branding. We plan and execute advertising and campaigns.
  • .com We build and operate official websites and digital hubs for companies and brands. We deliver brand experiences through content and UI/UX optimization, and manage touchpoints integrated with marketing and commerce.
  • CRM We operate personalized marketing, loyalty programs, and marketing automation based on customer data to strengthen customer relationships and enhance LTV (Customer Lifetime Value).
  • E-store We plan, build, and operate online stores and e-commerce platforms. We generate and manage direct sales through product sales, promotions, and data-driven optimization.
  • Retail We deliver brand experiences through offline stores and distribution channels, managing consumer touchpoints through visual merchandising (VMD), in-store promotions, and omnichannel integration.
  • Exhibition & Event We plan and execute exhibitions, trade shows, brand events, and promotional activities to deliver experiential brand experiences. We implement engaging marketing that bridges offline and digital channels.
  • Health & Wellness We provide specialized solutions for the healthcare and wellness industry. We create differentiated value in the healthcare market through brand strategy, content, communication, and platform development.

Trusted
by the
Best Brands

Our Leadership

John Jonghyun Kim
President & CEO
Wooyoung Kang
Chief Financial Officer
Taihai Kim
Head of Business 1
Jiyoung Suh
Head of Digital X Business
Youngsuk Yoon
Head of Brand Experience Business & Chief Safety Officer
Lyusok Jung
Head of Business 3
Euisun Chung
Head of Business 2 & CEO of Cheil North America
Huhn Choi
Head of Solution Business

Global Network

Global networks