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  • Nov. 27, 2025

    Cheil 2026 Regular Executive Appointments

    - Promoted a total of 5 executives, including 1 executive vice president and 4 new vice presidents
    - Promotions granted to personnel demonstrating outstanding management performance and leadership in driving corporate change and innovation
    - Selected female and foreign executives who have proven their capabilities and achievements in creative and global marketing strategy, strengthening diversity and an innovative organizational culture 

    □ Cheil announced promotions for 5 executives effective November 27, 2025, including 1 executive vice president and 4 vice presidents.

    □ Amid rapidly changing global advertising and marketing environments, the company promoted personnel who actively pioneered new opportunities and contributed to strengthening organizational capabilities and generating results, solidifying its performance-based personnel principles. Meanwhile, this reshuffle broadly promoted talent possessing core competencies who generated results across diverse fields such as global business, creative, and management diagnostics, thereby thickening the ranks of executives to drive sustained business growth.

    □ Furthermore, the company has appointed female leader in the creative field and foreign leader in global marketing strategy, strengthening its diverse and innovative organizational culture.

    □ Cheil plans to finalize and announce its organizational restructuring and position assignments for 2026 shortly after this regular executive personnel appointment.

    【 Promotion to Executive Vice President 】
     


    ▲ Executive Vice President Lyusok Jung
    Achieved business stabilization and expansion in the Middle East region. Contributed to the expansion of experiential marketing and the advancement of brand experiences based on expertise in domestic advertising business.

    【 Promotion to Vice President 】

    ▲ Vice President Seulki Lee
    As a creative expert, created numerous successful campaigns and enhanced client brand value through winning awards at domestic and international advertising festivals.

    ▲ Vice President Junho Lee
    Proactively managed operational risks through domestic and international management diagnostics, and enhanced operational efficiency and strengthened business fundamentals by improving work processes.

    ▲ Vice President Jiwon Choi
    As President of Cheil CIS, contributed to business stabilization by expanding agency representation for key clients in the region and developing new clients. 

    ▲ Vice President Eldad Heilweil
    As a global brand communication and campaign strategy expert, contributed to the success of integrated marketing projects for major clients' flagship products.

  • Nov. 3, 2025

    Cheil Earns ‘Highest’ Rating in Win-Win Growth Index for Sixth Consecutive Year

    First in advertising industry to achieve ‘Highest’ rating six years running… maintains ‘Highest Honorary Company’ status for fourth year

    - Making multifaceted efforts to foster a practical ecosystem of mutual growth with partner companies
    - Operating a dedicated department for mutual growth since 2015… Holding annual regular sharing sessions with partner companies
    - The Korean National Commission for Corporate Partnership announced the results of its Win-Win Growth Index evaluation of 230 companies… 40 companies selected for the ‘Highest’ grade


    Cheil has achieved the ‘Highest’ rating for six consecutive years in the ‘2024 Win-Win Growth Index Evaluation Results’ announced by the Korean National Commission for Corporate Partnership, marking the first time in the advertising industry. Consequently, Cheil has also been selected as a ‘Highest Honorary Company’ for the fourth consecutive year, an honor granted to companies that have achieved the ‘Highest’ rating for three consecutive years.

    Cheil views its partner companies as core partners for mutual growth and has made multifaceted efforts to foster a substantive ecosystem of shared prosperity.

    Since 2015, the company has operated a dedicated department for mutual growth with partner companies. It actively communicates by holding regular sharing sessions with partner companies annually to actively listen to and reflect field voices.

    Furthermore, Cheil leads the way in establishing a transparent and fair transaction culture by proactively preventing unfair subcontracting through its ‘Fair Trade Self-Compliance Pre-Prevention Program’ and ‘Early Warning System’, and regularly inspecting compliance with all relevant laws and regulations.

    Beyond this, Cheil operates diverse support programs for mutual growth with partner companies. It practices shared growth through practical win-win support measures, including: △Support for personnel and labor consulting via specialized agencies, △Support for recruitment systems to help partner companies secure top talent, △Support for strengthening competitiveness and expanding sales channels, and △Linking with regional economic revitalization programs.

    A Cheil representative stated, “We will strive to establish a fair and transparent transaction relationship and support the growth and competitiveness of our partner companies to foster a healthy ecosystem of mutual growth across the entire industry.”

    Meanwhile, the Korean National Commission for Corporate Partnership annually publishes the results of its Win-Win Growth Index, which evaluates companies' levels of partner growth to promote mutual growth between large and small/medium-sized enterprises. According to this year's results, where the Commission assessed the 2024 Win-Win Growth Index of 230 companies, Cheil was among 40 companies receiving the highest rating. Of these, 19 companies were selected as ‘Highest Honorary Companies’ (achieving the highest rating for three consecutive years or more).

  • Oct. 21, 2025

    Cheil Acquires ISO 14001 Certification for Environmental Management

    Establishes global-level management systems for environmental management, safety, and health

    - Established a dedicated environmental task force and formed a company-wide environmental management council to implement a systematic management system
    - Targets a 25% reduction in greenhouse gas emissions by 2030 and carbon neutrality by 2050 


    Cheil has obtained the ‘ISO 14001’ environmental management system certification from the International Organization for Standardization (ISO).

    ‘ISO 14001’ is an international standard certification that evaluates whether a company has established an environmental management system and continuously improved it. It is granted after a comprehensive assessment of factors such as minimizing environmental impact, enhancing resource efficiency, and compliance with regulations.

    Cheil is strengthening its company-wide environmental management system with the goals of reducing greenhouse gas emissions by 25% by 2030 and achieving carbon neutrality by 2050. In December 2024, it established a dedicated Environmental Management Team and formed a company-wide environmental management council, establishing a systematic management framework for environmental stewardship.

    Furthermore, Cheil is striving to foster a sustainable industrial ecosystem. The company has developed and distributed the ‘Advertising Production Environmental Management Guidelines’ to employees and partners to minimize environmental impact during ad production. It also enhanced employee environmental awareness through various internal eco-friendly campaigns and education programs, such as a waste wire collection campaign.

    Cheil previously received an A grade in the environmental category for two consecutive years (2023-2024) in the ESG evaluation results announced by the Korea Institute of Corporate Governance and Sustainability (KCGS). With this ‘ISO 14001’ certification, the company plans to further systematize and enhance its environmental management system in line with global standards.

    Furthermore, in December 2023, Cheil became the first advertising agency in Korea to obtain the international standard occupational health and safety management system certification ‘ISO 45001’. This demonstrates its commitment to creating a safe working environment for both internal and external members and leading the advertising industry in occupational health and safety.

    A Cheil representative stated, “Based on our global-level environmental and safety management systems, we plan to continue taking the lead in sustainable management and fulfilling our social responsibilities.” 

  • Aug. 7, 2025

    Cheil Hosts Summer Camp for Multicultural Youth in Partnership with Samsung

    □ ‘2nd Summer Camp’ fosters teamwork and confidence through sports activities
    - Over 170 youth, teachers, Samsung employees, and pro athletes participate

    □ ‘Samsung Sports Class for Youth’ revamped… Supports dreams alongside physical and mental health
    - Offers team sports and psycho-emotional education for 278 youth across 15 classes
    - New advanced soccer class established… Provides opportunity for Suwon Samsung Youth Team club tryouts

    □ Samsung's continuous efforts contribute to the healthy growth of multicultural youth
    - Positive psychological changes observed in first-term participants: increased self-affirmation and reduced depression
    - Recognized for contributions to multicultural youth support, awarded the Minister of Gender Equality and Family Commendation

    □ ‘Let's Go Together to the Future! Enabling People’... Expanding diverse youth education and mutual growth activities


    Cheil held the ‘Samsung Sports Class for Youth’ Summer Camp on the 7th at the Samsung Fire & Marine Insurance Global Campus (located in Goyang-si, Gyeonggi-do), bringing together multicultural youth and Samsung.

    The Samsung Sports Class for Youth is a CSR initiative supporting multicultural and non-multicultural youth in jointly participating in sports activities to build confidence and social skills, enabling them to dream of a healthy future with strong bodies and minds.

    Cheil prepared the Summer Camp so that youth who participated in the sports class over the past semester could gather in one place, spend their summer vacation meaningfully, and build teamwork and confidence. Approximately 170 youth participating in 15 sports classes nationwide took part in the Summer Camp.

    The Samsung Sports Class for Youth is organized by Cheil, with participation from eight affiliated companies: Samsung Biologics, Samsung Bioepis, Hotel Shilla, S1, Samsung Seoul Hospital, Kangbuk Samsung Hospital, Samsung Wellstory, and Samsung Global Research.

    Second Summer Camp held… Over 170 youth participate alongside Samsung employees and pro athletes

    The Summer Camp ran throughout the morning and afternoon. Divided into four teams, the youth demonstrated the skills they learned in the first-half classes.

    The morning session featured a ‘Healthy Body Sports Day’ with team sports activities including ▲soccer ▲basketball ▲T-ball (a modified team sport based on baseball) ▲Table tennis. The youth engaged in fierce, friendly competition for their team's victory. In the afternoon, the ‘Mental Strength Sports Day’ provided time to foster cooperation with peers. Various collaborative programs were held, such as working together to move a large ball and throwing as many balls as possible into a large cylindrical pillar within a time limit.

    The event was attended not only by youth participating in the sports classes but also by Samsung employees and athletes from Samsung sports teams. Approximately 50 employees from sports clubs affiliated with nine Samsung companies, including Cheil, were assigned to teams alongside the youth, competing as players and cheering passionately. About 10 players from the Samsung Thunders basketball team also visited the site, teaching basketball skills to the youth and enjoying the Summer Camp together.

    Samsung Thunders captain Hyun-min Choi stated, “Seeing the youth participate joyfully in the games conveyed their passion and gave me a lot of energy,” adding, “I hope to create more opportunities to connect with youth through sports in the future.”
     
    Systematic education for the physical and mental health of multicultural youth… 278 participants across 15 classes

    Cheil operates the Samsung Sports Class for Youth, launched in November 2023 in collaboration with the Ministry of Health and Welfare, the Ministry of Gender Equality and Family, the Community Chest of Korea, and Save the Children. Now in its second year, the ‘Samsung Sports Class for Youth’ runs 15 classes across 13 institutions nationwide, including Seoul, Gyeonggi, Incheon, and Gyeongnam. A total of 278 youth is participating in the sports classes, which will run a 30-session curriculum through the end of this year.

    The Samsung Sports Class for Youth consists of the ‘Strong Body Class’ and the ‘Strong Mind Class’. In the Strong Body Class, participants learn five team sports—including soccer, basketball, and table tennis—from professional sports instructors, aiming to foster teamwork and build bonds through sports activities. The Strong Mind Class supports multicultural youth by working with psychological and emotional experts to help overcome various emotional challenges they may face in school or society.

    Samsung employees and sports team players participate as supporters of multicultural youth

    Approximately 200 employees from sports clubs at nine Samsung companies, including Cheil, are volunteering their talents for Samsung Sports Class for Youth. Samsung employees visit each class, sweating alongside the youth during sports practice and games. They also serve as assistant coaches to professional instructors, supporting the youth's sports activities.

    Last July, the youth visited the Samsung Life Blueminx women's basketball team, learning basketball skills from the players and enjoying a friendly mini-game. Additionally, during a Suwon Samsung Bluewings home soccer match in April, youth invited with their families participated as ‘escort kids,’ holding players' hands as they entered the stadium together, creating a meaningful experience.

    Some youth who completed last year's inaugural class are also participating in this year's sports class. These first-year graduates participate as mentors, helping the younger youth adapt to the class and developing their social skills and teamwork through leadership roles.

    New advanced soccer class launched, offering Suwon Samsung Youth Club tryout opportunities

    The Samsung Sports Class for Youth has launched an advanced soccer program this year to go beyond positive physical and mental changes and discover the potential of young people. It selects multicultural youth with outstanding talent for intensive training, combined with tailored psychological education covering goal setting and mental management. Various field trip programs are also available, including visits to soccer museums and observing professional players' practices.

    In October this year, participants will also take part in tryouts for the Suwon Samsung Bluewings Youth Team (U-12). Multicultural youth accepted into the youth team will receive support including sports equipment provision and one-on-one mentoring sessions with Suwon Samsung Bluewings professional players.

    Advanced class student Si-jun Choi (age 12, pseudonym) said, “Learning soccer gave me confidence and helped me become closer with my friends,” adding, “I want to work hard to join the youth team and become a responsible soccer player like Son Heung-min.”
     
    Multicultural youth experience positive psychological changes through sports classes

    A study conducted last year by Professor Kyung-eun Yang's research team from the Department of Social Welfare at Sungkonghoe University revealed that the synergy between sports and psychological education brings about positive psychological changes and strengthens emotional resilience in participating youth.

    Surveys comparing adolescents' psychological and emotional states before and after program participation, along with analysis of their responses through focus group interviews (FGI), showed a 12.5% increase in the growth indicator ‘self-affirmation’ and a 17.7% increase in ‘multicultural inclusion’. The negative indicator ‘depression’ decreased by 11.3%.

    Eun-jung Kim (age 12, pseudonym), a participant in the study, stated, “After joining the program, I feel more confident, thinking ‘I can do this.’” She added, “I'm no longer afraid to try new and unfamiliar things; instead, I find it enjoyable.”

    Mi-sook Kim, instructor of the Strong Mind Class, stated, “Among the participating students, Hyunji (age 11, pseudonym) tended to struggle communicating with friends due to difficulty expressing emotions, but has improved significantly after joining the class.” She added, “As communication skills have improved, friends are naturally approaching her, leading to better peer relationships.”

    The mother of Gyu-min Lee (9, pseudonym), who participates in the sports class, said, “Since my child joined the program, I feel she has matured mentally—she's become more proactive in everything and considerate of others. I'm proud and grateful.”

    Cheil was recognized for its contributions to supporting multicultural youth and enhancing their capabilities, receiving a commendation from the Minister of Gender Equality and Family at an event commemorating Family Month last May.
     
    Supporting the healthy growth of multicultural youth... May they achieve their big dreams with strong bodies and minds

    Attending the event to cheer on the youth were Democratic Party of Korea Assembly Member Ki-heon Lee, People Power Party Assembly Member Ji-yeon Cho, Director of the Multicultural Family Division at the Ministry of Gender Equality and Family Jae-woong Lee, Secretary General of the Community Chest of Korea In-sik Hwang, Chairman of Save the Children Korea Joon Oh, and CEO of Cheil Worldwide John Jonghyun Kim.

    Rep. Ki-heon Lee of the Democratic Party of Korea stated, “I encourage you to cherish your friends and seniors through sports activities and grow into adults who are strong in both body and mind,” adding, “I also ask all attendees to offer much encouragement and support to these youth who will become the main actors of our society.”

    Rep. Ji-yeon Cho of the People Power Party said, “I applaud the youth who participated diligently in the Samsung Sports Class for Youth. I expect your future to be even brighter as you develop teamwork with friends and grow stronger in body and mind.”
     
    Samsung ‘Let's Go Together to the Future! Enabling People’

    Under its CSR vision ‘Let's Go Together to the Future! Enabling People’, Samsung is carrying out social contribution activities focused on youth education and win-win cooperation.

    Key youth education initiatives include: ▲ Samsung Youth SW·AI Academy ▲ Samsung Hope Stepping Stone ▲ Samsung Dream Class ▲ Samsung Blue Elephant ▲ Skills Olympics Technical Education. These programs maximize youth potential.

    Additionally, it runs mutual growth programs including: ▲Support for SME Smart Factory Conversion ▲C-Lab (Inside/Outside) ▲Establishment of Mutual Growth Fund and ESG Fund ▲Incentive Payments to Partner Companies ▲Samsung Future Technology Development Project ▲Samsung Guide Dog Project ▲Sharing Kiosk ▲Samsung Multicultural Youth Support Project ▲Samsung Senior Digital Education Project.
     
    The ‘Samsung CSR Mobile Magazine’ (news.samsung.com/kr/csr-magazine) provides explanations of Samsung's key CSR activities and related content.

  • Dec. 4, 2024

    Cheil 2025 Regular Executive Appointments

    - Promoted a total of 4 individuals, including 1 executive vice president and 3 newly appointed vice presidents

    - Promoted personnel demonstrating outstanding management performance and capable of leading the company's transformation and innovation

    - Selected a female executive with proven capabilities in the brand experience field as a newly appointed vice president to enhance diversity within the organization 


    □ Cheil announced promotions for four executives, including one executive vice president and three vice presidents, effective December 4 as part of its 2025 regular executive appointments.

    □ A global business expert who contributed to expanding performance alongside the advancement of North American business was selected as executive vice president, reinforcing the performance-based personnel principle.
    Furthermore, by promoting experts who have achieved outstanding results in various fields such as global business, brand experience, and management control to new executive positions, the company enhanced business competitiveness and strengthened future leadership to drive sustained business growth.

    □ Furthermore, a female executive with proven capabilities in brand experience was appointed as a new vice president, expanding diversity within the organization.

    □ Cheil plans to finalize and announce its 2025 regular organizational restructuring and position assignments shortly after this regular executive personnel appointment.


    【 Promotion to Executive Vice President 】
     


    ▲ Executive Vice President Minsoo Kee
    A global business expert with extensive overseas experience in Europe, the Middle East, and other regions. As the President of Cheil North America, he contributed to expanding global business by developing local operations and expanding digital services.


    【 Promotion to Vice President 】

    ▲ Vice President Woosung Kim
    A global business expert who contributed to expanding business in Europe (Benelux, France, etc.) and the successful Paris Olympics marketing campaign. He contributed to strengthening local business capabilities.

    ▲ Vice President Daehoon Park
    An expert in management areas including risk management, he is expected to contribute to company growth and strengthening internal foundations based on his broad understanding of the business.

    ▲ Vice President Koeun In
    A brand experience expert with extensive expertise and experience in events/exhibitions such as CES and IFA, she has contributed to business expansion through successful campaigns.

  • Oct. 10, 2024

    Cheil Earns ‘Highest Excellence’ in Win-Win Growth Index for Fifth Consecutive Year, an Industry First

    The Korean National Commission for Corporate Partnership announces 2023 Win-Win Growth Index Evaluation Results… Maintains ‘Highest Honorary Company’ status for third consecutive year

    - Establishing fair and transparent business relationships with partner companies and supporting their continuous growth
    - Diverse efforts for shared growth with partner companies, including compliance with the Subcontracting Act, HR consulting, and overseas training programs
    - The Korean National Commission for Corporate Partnership announced the results of its Win-Win Growth Index evaluation for 224 companies… Selecting 30 companies as 'Highest Honorary Companies' 

    Cheil has received the highest rating for five consecutive years in the ‘2023 Win-Win Growth Index Evaluation Results’ announced by the Korean National Commission for Corporate Partnership, marking the first time an advertising company has achieved this distinction.

    With this evaluation result, Cheil has maintained its status as a ‘Highest Honorary Company’ for the third consecutive year (2022-2024). This honor is granted to companies that have achieved the highest rating for three or more consecutive years.

    Cheil received high marks for its multifaceted efforts to establish fair and transparent transactional relationships with partner companies and support their sustained growth. Cheil is pioneering a culture of mutual growth with its partners, notably becoming the first in the advertising industry to sign both the Win-Win Growth Index (2017) and the Fair Trade Agreement (2015).

    Notably, the company has operated a dedicated department for mutual growth with partner companies since 2015. It maintains consistent communication through regular partner company sharing sessions and actively reflects field feedback.

    Furthermore, Cheil strives to practice fair trade by operating the ‘Fair Trade Self-Compliance Pre-Prevention Program’ and the ‘Subcontracting Early Warning System’ to prevent unfair subcontracting practices.

    In addition, Cheil operates various mutual growth programs for its partner companies, including: △Providing personnel and labor consulting through specialized agencies △Supporting recruitment sites to secure top talent △Offering overseas training to enhance competitiveness and expand sales channels △Establishing a mutual growth fund for financial support.

    A Cheil representative stated, “We recognize our partner companies as important business partners and plan to continue our efforts to foster mutual growth with them, enabling the entire advertising industry to grow together.”

    Meanwhile, the Korean National Commission for Corporate Partnership annually publishes the Win-Win Growth Index, categorizing domestic companies into five tiers (Excellent, Superior, Good, Average, Insufficient) to promote mutual growth between large and small/medium-sized enterprises. According to the ‘2023 Win-Win Growth Index Evaluation Results’ for 224 large and mid-sized companies announced by the Korean National Commission for Corporate Partnership this year, 44 companies, including Cheil, achieved the highest grade. Among these, 30 companies were selected as ‘Highest Honorary Companies’ (achieving the highest grade for three consecutive years or more).