Capabilities
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Strategy & Branding
We design brand positioning by comprehensively analyzing the market environment, competitor trends, and consumer insights, and build brand equity and identity that accumulate over the long term.
Key Areas
Market and Consumer Analysis
Diagnosing market trends, mapping competitor positioning, and researching consumer needs and behaviors
Brand Positioning
Formulating differentiation strategies, designing brand architecture, defining position within the category
Brand Identity Building
Developing brand philosophy and storytelling, systematizing visual and verbal identity
Brand Asset Management
Measuring brand value, tracking brand health, formulating rebranding strategies
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Samsung Galaxy | Hangeul Truck: Connecting the Future, Embracing Hangeul
Learn moreWe planned a public cultural project where people of diverse nationalities directly experience the beauty and openness of Hangeul through Galaxy AI, naturally resonating with the idea that 'the philosophy of Hangeul is the philosophy of open technology.'
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Netflix | Squid Game OOH by Pink Guards
Learn moreAhead of the release of Netflix's most anticipated series, Squid Game Season 2, we planned and successfully executed a unique performance that broke conventional stereotypes. This campaign gained traction across various media and social platforms, heightening anticipation for Squid Game.
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Content & Production
To effectively convey brand strategies and messages to consumers, we plan and produce a variety of creative content tailored to the characteristics of each media platform and channel. Based on our proprietary agentic workflow system, Connect AI, we have enhanced the efficiency and scalability of the entire process, from planning to production.
Key Areas
Creative Planning
Campaign concept development, storytelling, copywriting
AI-Based Production
Internalization of the planning, copywriting, and video production process through AI solutions at each production stage
Video and Digital Production
Production across various formats, including TV commercials, online films, social media content, and short-form videos
Visual Design
Production of graphics, packaging, and brand visual assets
Channel-Specific Content Production
Creation of content optimized for each platform
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Cheil AI Solutions
Learn moreUsing our proprietary generative AI solutions like ‘COPY JOE’ and ‘CONTI JOE’, we produce effective content faster and more efficiently.
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Experience & Operations
This area involves the operation and execution of marketing strategies and content in the actual market, and is responsible for implementing initiatives across all offline and online channels, including management of brand experience, dotcom, campaign, and media planning and buying
Key Areas
BX(Brand Experience) Operations
Planning and operating brand experience spaces and events, and designing and implementing brand experiences through offline touchpoints
Dotcom(D2C) Operations
Operating the brand’s online store, product planning and display, coordinating promotions, and managing integrated online sales channels
Campaign Operations
Scheduling multi-channel campaigns and performing real-time optimization
Media Planning and Buying
Developing media mix strategies, allocating budgets, and managing media execution
Partnership Management
Coordinating collaborations with influencers, platforms, and distribution partners
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Samsung Electronics | CES
Learn moreAt CES, the world's largest information technology exhibition, we brought Samsung Electronics’ latest technologies and vision to life through dynamic spatial design. AI was embodied throughout the exhibition as a tangible presence working alongside Samsung devices, enabling visitors to experience AI not just by seeing it, but by feeling it.
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Samsung Electronics | Samsung.com Production and Operation
Learn moreWe provide an end-to-end integrated solution for the Samsung.com global website, encompassing everything from operational strategy planning to content creation and distribution. We operate 91 global websites in 43 languages, producing over 15,000 visual assets and 600 product content pieces annually using AI and automation.
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Data & Analytics
We collect and analyze campaign performance data and consumer behavior data to quantitatively measure marketing effectiveness and support future decision-making through data-driven insights.
Key Areas
Performance Measurement
Campaign KPI analysis, ROI and ROAS measurement, attribution analysis
Consumer Behavior Analysis
Purchase journey analysis, segmentation, cohort analysis
Insight Generation
Data visualization, dashboard development, insight reporting
Predictive Modeling
Demand forecasting, media mix modeling (MMM)
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Dongsuh Foods | Kanu Official Store
Learn moreWe built and operated Dongsuh Foods' first proprietary online store, establishing a framework for customer data collection and direct-to-consumer sales.
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Marketing Data Pipeline Construction
Learn moreWe built a data pipeline that automatically extracts, transforms, and loads digital advertising and marketing performance data. This supports clients in deriving marketing insights and formulating strategies.
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Tech & System Implement
We design and build customized tech solutions for all areas of marketing—from strategy development to content creation, retail and dotcom operations, and e-commerce execution—to enhance the efficiency and scalability of our clients’ overall marketing activities.
Key Areas
Marketing Intelligence
Streamline all marketing tasks, including data analysis, brief evaluation, and insight generation, using AI-based platforms and agents
Brand Visibility Optimization
Operating optimization solutions that assess and manage brand exposure and awareness at new consumer touchpoints, such as generative AI search
Retail & Commerce Tech
Enhancing operational efficiency at online and offline sales touchpoints, including store design, product display, dotcom, and live commerce, through the use of digital automation technologies
Immersive Content Technology
Utilizing XR and other technologies to reduce physical constraints in the content production process and streamline production
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Samsung Electronics | Try Galaxy
Learn moreTry Galaxy is an app developed to allow users of competing smartphones to directly experience Galaxy's features and UI on their own devices. It has achieved significant results, including 73.63 million global cumulative downloads, a 75% increase in brand preference, and 17 major award wins at global creative award shows, establishing itself as the flagship Galaxy global experience platform.
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Online Event Platform Development and Operation
Learn moreWe develop and operate platforms for online events, such as the Samsung Electronics Galaxy Unpacked RSVP platform and the Samsung Electronics shareholders' meeting online streaming platform.
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